Get to know us
World Tuff Africa LLC (simply known as World Tuff ) is an African A&R, and Marketing Media Agency founded in 2018 by Waswa Bobarkman Francis. Over the course of 1 decades, starting from the release of its first recordings in January 2018, also offers music Licensing Pitch services, helping songwriters record their compositions and earn royalties internationally.
World Tuff Africa earned a reputation as one of the most important African labels, specializing in World music, Afro- Music, Reggae, R&B, and soul by Josemat, Ssendikwana Raymond and Emmynick Rns, Its position was greatly improved by its distribution deal with Believe Digital. In 2020, World Tuff Africa became a wholly owned subsidiary of World Tuff Hustler Star and expanded into pop and world music with releases by Dj Fikie, Josemat,, Claire Osolika, Kam Tym, & Ricky Peterson the Great, Karoma Beats, Volts
Our mission
World Tuff Africa's mission is to best serve local artists and labels in the early stages of their development in the digital ecosystem, with fairness, expertise, respect and transparency.
Our vision
We want to live in a world where people can enjoy the music that match their needs rather than having to find a compromise and vibe on the second-best option. That's why we take a lot of time and care in getting to know our clients from the moment they reach out to us and ask for our help.
Our Founder
Our strength lies in our individuality. Set up by Waswa Bobarkman Francis, the team strives to bring in the best talent in various fields, from a to Marketing strategies and sales.
Waswa Francis
Founder / Global Music A&R / JuRor / Curator